Overview

The goal for the series was to highlight varying Vans products to promote their diverse and extensive shoe lines and ultimately boost sales. Different types of people buy Vans and for many different reasons, as well. There are a pair of Vans for everyone, so my headlines are targeted towards the type of person that will most likely buy that particular shoe. The shopper will read the headline and relate to it and the shoe will feel like it’s meant for them. These print ads would live in the retail spaces Vans occupies.

Copyright Statement

The executions shown were created for a class project, with no affiliation to Vans, A VF Company.

All images, logos, products, videos, and other copyrights or trademarks featured, mentioned, or referred to within the project are the property of Vans, A VF Company. The use of the trade name, copyright, or trademark in my student portfolio is for identification and reference purposes only and does not imply any association with the copyright or trademark holder of their product or brand. My work is not affiliated, associated, authorized, maintained, sponsored, endorsed by, or in any way officially connected with these copyright or trademark holders. Vans, A VF Company does not sponsor or endorse any of the shown work. I declare no affiliation, sponsorship, nor any partnerships with any copyright or trademark holders.